Cooper & Gracie: Pioneering Change in the Pet Care Industry
Championing Social Responsibility: A Journey to Success
In the heart of Wolverhampton, UK, an extraordinary story of passion, innovation, and social responsibility unfolds. Cooper and Gracie, under the visionary leadership of Craig Roberts, has not only revolutionised the pet care industry but has also set a new standard for corporate ethics and environmental stewardship as exemplified by Payoneer declaring Cooper and Gracie as their Socially Responsible Business of the Year.
This compelling narrative is not just about a business's success; it's about the power of one individual's dream to make a positive impact on the world.
The Genesis of a Revolution
Cooper and Gracie's journey began with a personal experience. Craig Roberts, a first-time dog owner, was confronted with a challenge when his Vizsla, Tilba, suffered from itchy skin caused by insect bites and pollen. This struggle led to an epiphany and the birth of Cooper and Gracie. Fuelled by a desire to alleviate Tilba's discomfort, Craig embarked on a mission to create a product line that was not only effective but also kind and ethical.
As time passed, and in a bid to help other pet owners with their unique problems, the products Cooper and Gracie produced grew from dog shampoos and conditioners to encompass a comprehensive and diverse range of cruelty-free, natural solutions such as pet supplements, poultry cleaning supplies and horse grooming, to name but a few.
Ethical Innovation: The Heart of Cooper and Gracie
At its core, Cooper and Gracie is a beacon of hope in an industry dominated by products that often overlook the welfare of animals and the environment. It stands out as a cruelty-free, plant-based brand that prioritises the well-being of pets and the planet. This ethos is not a mere marketing strategy but a deeply ingrained principle that guides every decision and innovation at the company.
Impacting Lives Beyond Business
Craig's vision transcended the boundaries of business. His ambition was to support 10 million rescue animals through donations, funding, and awareness campaigns. This noble goal was coupled with an unwavering commitment to research and development, leading to the creation of home, garden, equine, and poultry products that are environmentally safe, bee-friendly, and pesticide-free.
A Testament to Success: Growth and Recognition
The results speak for themselves. In just a year, Cooper and Gracie witnessed a remarkable 300% growth, a testament to the quality and effectiveness of their products. But perhaps more telling is the overwhelming response from the pet owner community, with over 30,000 five-star reviews across various platforms. These reviews are not just numbers; they are stories of pets whose lives have been transformed by Cooper and Gracie's products.
Looking Ahead: Continuing the Legacy
As Cooper and Gracie move forward, their journey is far from over. With plans to enhance their online presence and expand their product range, they are poised to reach new heights. But at the heart of it all remains the unchanging vision of Craig Roberts – to inspire, to innovate, and to make a difference.
Conclusion: More Than Just a Business
Cooper and Gracie's story is a shining example of how business can be a force for good. It's a narrative that goes beyond profit and growth, touching the lives of countless pets and their owners. As the recipient of Payoneer's Socially Responsible Business of the Year for 2021, Cooper and Gracie stands as a symbol of hope, a reminder that one person's dream can indeed change the world.